Articles
Notes from the workbench.
How we actually work: AI in the loop, keeping AI features cheap to run, SEO without the snake oil, and the odd opinion. Written by the people who do the work.
18 Sept 2026 · 8 min read
How much does a web application cost in the UK in 2026?
Our published prices, what moves a project up or down the range, when a website would do the job instead, and why we price the build only after a two-week discovery sprint.
Read2 Sept 2026 · 6 min read
What "AI-first" actually means when you hire a development agency
Every agency now says it uses AI. Here is how to tell the ones who are good at it from the ones who have discovered autocomplete, and the five questions to ask before you sign.
Read2 Sept 2026 · 7 min read
How we keep our AI token bill flat while shipping more
Six habits that stop the AI inside a product from becoming its biggest bill. None of them are clever. All of them are boring, which is rather the point.
ReadRather talk than read?