Identity
Logo, colour, type and the system that holds them together. Built to work on a favicon and a van.
Startup branding
From "just another company" to one people remember.
Logo, colours, type, tone of voice and the small touches you didn't realise you needed until you saw them. Lyndsay's department, from a first sketch to a brand you can hand to any designer.
What we hand over
A brand you can give to anyone
Not a logo file and a colour. A system that survives contact with the real world.
Tone of voice
How you sound when you write. The thing that makes a website feel like the founder, not a template.
Guidelines you'll use
Short, practical, with real examples. Any designer or developer can pick them up and get it right.
Website-ready assets
Everything exported the way a build needs it: SVGs, tokens, social sizes, the lot. No chasing files later.
Templates
Decks, documents, social posts. The places a brand quietly falls apart if nobody thinks about them.
Launch support
The first weeks after a rebrand are when it either sticks or drifts. We stay close.
How Lyndsay works
Listen first, sketch second, polish last
Lyndsay starts with the conversation, not the mood board. Who you are for, what you are not, and what you want people to feel in the two seconds before they read anything. Then she sketches. Properly, on paper, before anything goes near a screen.
From there it becomes a system: marks, colour, type, voice, and the small touches you didn't realise were needed until you saw them. We use AI for exploration and first drafts, never for final artwork or final copy. Everything that leaves the studio has been through a human eye, and usually two.
Because Kai is next door, the brand arrives already knowing it will become a website. Tokens, components and assets come out ready to build, which saves the usual month of translation.
Lyndsay's happy place
Good questions
Things people ask about branding
Straight answers, no small print.
From confused to confident
Ready to look like the business you already are?
Also from Ikigai
Other ways we can help
AI-first development
Senior developers building with AI in the loop, reviewed and tested by people who know what good looks like.
Embedded developers
Staff augmentation with senior developers: in your team within weeks, on a monthly plan with a named handler, weekly worklogs and invoices that explain themselves.
Laravel development
Laravel applications, Filament admin, APIs, migrations and Laravel developers for hire, from a UK agency that built its own CMS in Laravel.
Bespoke software development
Bespoke software for UK businesses: portals, operations systems, billing and integrations, built in Laravel and Nuxt at a fixed price you own outright.