Identity
Logo, colour, type and the system that holds them together. Built to work on a favicon and a van.
Design and branding
From "just another company" to one people remember.
Logos, identity, graphic design, tone of voice and the guidelines that keep it consistent. Our designers take this on as a project of its own, for new companies and for established ones that have outgrown the brand they started with.
What we hand over
A brand you can give to anyone
Not a logo file and a colour. A system that survives contact with the real world.
Tone of voice
How you sound when you write. The thing that makes a website feel like the founder, not a template.
Guidelines you'll use
Short, practical, with real examples. Any designer or developer can pick them up and get it right.
Website-ready assets
Everything exported the way a build needs it: SVGs, tokens, social sizes, the lot. No chasing files later.
Templates
Decks, documents, social posts. The places a brand quietly falls apart if nobody thinks about them.
Launch support
The first weeks after a rebrand are when it either sticks or drifts. We stay close.
How our design studio works
Listen first, sketch second, polish last
Our designers start with the conversation, not the mood board. Who you are for, what you are not, and what you want people to feel in the two seconds before they read anything. Then we sketch. Properly, on paper, before anything goes near a screen.
From there it becomes a system: marks, colour, type, voice, and the small touches you didn't realise were needed until you saw them. We use AI for exploration and first drafts, never for final artwork or final copy. Everything that leaves the studio has been through a human eye, and usually two.
Because the studio works alongside our engineers, the brand arrives already knowing it will become a website or an app. Tokens, components and assets come out ready to build, which saves the usual month of translation.
One of the brands we built this way belongs to Decent Energy, who have since been nominated for World's Best Challenger Brand at the 2026 Charge Awards.
the studio's happy place
Good questions
Things people ask about branding
Straight answers, no small print.
Around thirty days from the first conversation to a finished system, if decisions come back reasonably quickly. We will give you a real timeline on the first call.
Both. A rebrand is often more about what to keep than what to change, and we are honest about that rather than starting from scratch for the sake of it.
That is our favourite way to work. The brand arrives ready to build and the website looks like it belongs to you on day one.
From confused to confident
Ready to look like the business you already are?
From our clients
What our clients say
Incredible, it has changed our company for the better and we will be working with Your Ikigai long into the future.
Ikigai has been such a huge support and integral part of our journey, they've supported junior developers onboarding, supported us architecturally and designed a market leading brand. They've really helped accelerate our business.
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