Pricing
Most clients work with us on a growth partnership: one monthly price for build, SEO, PPC and analytics, led by us. Bespoke software and design are fixed price, agreed before we start. Every price on this page is ex VAT.
Growth partnership
Build, SEO, PPC and analytics from one team, planned with you each month and led by a senior lead. No hours and no day rates: you pay for the work, and every month we show you what it moved.
Get found, and know what's working
£2,500a month + VAT
For a live product that needs finding. We plan each month with you, run your search, analytics and creative, and show you what moved.
6 month minimum, then 30 days' notice.
Start with GrowthBuild the product, and grow it
£4,800a month + VAT
For a product that is still being built. Everything in Growth, plus paid campaigns and new features every month, planned against your numbers.
6 month minimum, then 30 days' notice.
Start with Growth + BuildAn audit and a six-month plan in month one, one visible win shipped in the first 30 days, and a traction dashboard by day 60.
Paid by you, on accounts in your name, and never marked up. How growth partnerships work.
Projects
Web applications are most of what we build, usually in Laravel. Mobile apps cost more because there are two platforms to build for and app store releases to manage.
Starts every build
£5,000 + VAT
2 weeks, fixed price
Two weeks working out exactly what to build, before you commit to the full cost. It ends with a scope you've signed off and a fixed quote for the build.
A focused first version or MVP
The smallest version of your product that does the job properly. Core features, clean design and a codebase you can build on.
Your own backend, admin, payments and integrations
For products that run a business: your own backend and admin, taking payments, and talking to the other systems you rely on.
Complex, multi-part products
Several connected parts, more than one type of user, and more work than a core team can do alone. Delivered with an extended team from our bench.
A designed and built marketing site, set up properly for search. Quoted fixed price after a short call.
30% to start, 40% at the midpoint milestone and 30% on delivery. The milestones go in writing before we begin.
For startups
from £2,400 a month + VAT
12 month minimum, Launch and Scale builds
No big bill before you've got users. Your discovery sprint, build and aftercare spread across a year, for about 15% more than paying up front. We take on two of these a quarter, because we're carrying the cost of the build with you.
Talk about paying monthlyCare and developer plans
Care keeps a live product healthy. The developer plans add senior hands to a team that already has its own technical lead. Each buys a set number of days a month, and anything extra is agreed with you first.
Upkeep for a live product
£1,250a month + VAT
For products that are live and need looking after: updates, security patches, monitoring and small fixes, handled by people who know the code.
6 month minimum, then 30 days' notice.
Start with CareA senior developer, two days a week
£6,500a month + VAT
More shipping capacity without a hire. One senior developer in your team two days a week, working in your repo, your tickets and your stand-ups.
3 month minimum, then 30 days' notice.
Start with BoostA senior developer, full time
£15,000a month + VAT
A full-time senior developer working to your roadmap, in your rituals and your Slack. We handle the employment and the tooling.
3 month minimum, then 30 days' notice.
Start with EmbeddedTwo or more developers plus design
from £28,000a month + VAT
A small team that can own a product area end to end: two or more developers, design from our in-house studio, and a technical lead running delivery.
3 month minimum, then 60 days' notice.
Start with SquadFor agencies
For design and marketing agencies that sell development but don't want to hire for it. We work under your brand, on your clients' projects, with a set number of developer days each month.
4 developer days a month
£2,500a month + VAT
Get in touch8 developer days a month
£4,800a month + VAT
Get in touchEvery price here is ex VAT. Growth partnerships are billed monthly in advance. Builds are paid in three parts against milestones we agree in writing, or monthly over a year if you're a startup on Launch or Scale. Care and developer plans are billed by card or Direct Debit through Stripe, and each invoice lists the developer, the days and the month, plus any extras you agreed beforehand with your technical lead.
Work that doesn't fit a package is charged at our day rate of £650 + VAT. AI tooling for our developers is a flat subscription we pay per person, so it is never a metered line on your invoice.
Before you sign anything, working with us covers who owns the code, how we handle your data, what we'll sign and how quickly we answer when something breaks.
Good questions
Straight answers, no small print.
Three months, then 30 days' notice on the Boost and Embedded plans, 60 days on Squad. It is long enough for a developer to become genuinely useful and short enough that you are never trapped.
Monthly in advance by card or Direct Debit through Stripe. Every invoice lists the developer, the days and the month, plus any extras agreed with your handler. You can see upcoming invoices in the portal before they land.
No. Our developers work on a flat subscription we pay per person, so it is included in every plan and never appears as a metered line on your invoice. If the product we build for you uses AI, its running cost is designed down from the start and sits on your own provider account.
Prices are ex-VAT. UK VAT is added on the invoice. For clients outside the UK we apply the reverse charge where it applies.
Yes, with notice, through your handler. Pausing frees your developer for other work, so we ask for the same notice as a change of plan.
From our clients
Incredible, it has changed our company for the better and we will be working with Your Ikigai long into the future.
Ikigai has been such a huge support and integral part of our journey, they've supported junior developers onboarding, supported us architecturally and designed a market leading brand. They've really helped accelerate our business.
Still weighing it up?
